Privacy Policy

1. Information We Collect

We collect information you provide directly to us, including:

• Contact form submissions: your name, email address, phone number, and message content.
• Service inquiry details: information about the service you are requesting and your property.

We may also automatically collect certain technical information when you visit our website, including your IP address, browser type, operating system, pages visited, and time spent on the site. This data is collected through standard web server logs, analytics tools, and advertising measurement technologies (such as tracking pixels and cookies placed by third-party advertising and analytics service providers).

2. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and schedule estimates or services.
• Provide, operate, and improve our services.
• Send you transactional communications related to your service requests (e.g., appointment confirmations, follow-ups).
• Analyze website usage to improve our online presence and user experience.

We do not use your information to send unsolicited marketing emails without your consent.

3. Information Sharing

We do not sell, rent, or trade your personal information to third parties. We may share your information with trusted service providers who assist us in operating our business, subject to confidentiality agreements:

• Customer relationship management (CRM) providers to track leads and service history
• Transactional email service providers for inquiry confirmations and notifications

We may also disclose your information if required by law, court order, or government regulation, or to protect the rights, property, or safety of Pinnacle Roofing, our customers, or others.

4. Cookies, Analytics, and Advertising Technologies

Our website uses cookies and similar tracking technologies, including tracking pixels and browser storage, for two purposes:

• Site analytics: We use third-party analytics services to collect aggregate data about how visitors use our website (pages visited, session duration, traffic sources). This helps us improve our site. These services may set their own cookies and collect your IP address and browsing behavior on our site.
• Advertising measurement: We may use third-party advertising pixels — small pieces of code provided by ad platforms — to measure the effectiveness of our advertising campaigns and, where permitted, to serve you relevant ads on other platforms you visit. These pixels may collect your IP address, browser information, and actions you take on our site and may share that data with the advertising platform.

You can instruct your browser to refuse all cookies or alert you when cookies are being sent. Most browsers also support "Do Not Track" signals. Note that disabling cookies may affect some site functionality. You may also opt out of interest-based advertising through your device or browser privacy settings.

California residents have additional rights regarding the sharing of personal information through advertising technologies — see the "California Privacy Rights" section below.

5. California Privacy Rights (CCPA/CPRA)

If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), grants you additional rights regarding your personal information.

Categories of Personal Information We Collect

We collect the following categories of personal information:

• Identifiers (name, email address, phone number, IP address)
• Internet or other electronic network activity (pages visited, time on site, browser/device information)
• Inferences drawn from the above to understand your general preferences or interests

Sharing of Personal Information for Cross-Context Behavioral Advertising

Under the CPRA, "sharing" includes making personal information available to third parties for cross-context behavioral advertising — even without monetary compensation. Our use of third-party advertising pixels constitutes "sharing" under this definition because those platforms may use the data they collect on our site to serve you targeted ads elsewhere.

We do not sell personal information for money. However, we do share certain categories of personal information (specifically, internet activity data such as pages visited and actions taken on our site) with advertising measurement platforms for behavioral advertising purposes.

We do not share the personal information you submit through our contact form (name, email, phone, message) with advertising platforms.

Your California Rights

• Right to Know: You may request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources, our business purposes for collecting or sharing it, and the categories of third parties with whom we share it.
• Right to Delete: You may request that we delete personal information we have collected from you, subject to certain exceptions.
• Right to Correct: You may request that we correct inaccurate personal information we hold about you.
• Right to Opt-Out of Sale or Sharing: You may direct us to stop sharing your personal information with third-party advertising platforms for cross-context behavioral advertising. See the opt-out instructions below.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.

Do Not Sell or Share My Personal Information

To opt out of the sharing of your personal information with advertising platforms for cross-context behavioral advertising, please send an email to info@pinnacleroof.com with the subject line "Do Not Sell or Share My Personal Information" and include your name and any relevant details so we can process your request.

We will process your opt-out request within 15 business days. Note that opting out affects only future sharing — it does not erase data already collected by third-party platforms under their own privacy policies.

You may also limit the collection of data by advertising technologies through your browser's privacy settings or by using a browser extension that blocks tracking scripts.

To submit any other California privacy rights request, contact us at info@pinnacleroof.com or by phone at (512) 555-0100. We will respond within 45 days as required by law.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy and to maintain records of our business relationship with you. When your information is no longer needed, we securely delete or anonymize it.

7. Your Rights

You may have the following rights regarding your personal data:

• Access: Request a copy of the personal information we hold about you.
• Correction: Request that we correct inaccurate or incomplete information.
• Deletion: Request that we delete your personal information, subject to applicable legal requirements.
• Opt-out of marketing: Opt out of any marketing communications at any time.

California residents have additional rights described in the "California Privacy Rights" section above. To exercise any of these rights, please contact us using the information in the "Contact Us" section below.

8. Third-Party Services

Our website and operations may use third-party service providers to support core functionality. These service providers may process personal information in accordance with their own privacy policies. The categories of third-party services we use include:

• Customer relationship management (CRM) and contact management providers
• Transactional email delivery providers
• Website analytics service providers
• Advertising measurement and pixel service providers
• Website hosting, content delivery, and security providers

9. Children's Privacy

Our website and services are not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child, please contact us immediately and we will take steps to delete it.

10. Data Security

We implement reasonable technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will post the revised policy on this page with an updated "Last updated" date. Your continued use of our website following any changes constitutes your acceptance of the updated policy.